Thursday, December 07, 2006

What is the value of a blog?

You must have heard that old semon illustration where we are told if you break the human body down into it's constituent elements, you know, water, carbon etc, our net worth on the open market is about $4 or something like that.

My blog is worth $3,951.78.
How much is your blog worth?

Well, you might have seen this piece of fun down there at the bottom right of the blog. It's just to make you think, because this blog's purpose is not to make me money, but in the last month or six weeks since I first posted this, the value has gone up from around $500 to nearly $4,000. That's a 700% increase. Interesting.

This is calculated by analysing the amount of links a blog has registered on Technorati, and then cross referencing that against the capital value that AOL put on WeblogsInc when they bought it last year. And because more people are reading this blog and linking to this blog, the notional value has gone up.

Of course this is ridiculous, because no-one is really going to pay me $4,000 for this blog are they?


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